SETH+GRAHAM NELSON:
Pioneering a New Era in Sun Care with SOL LABS®
In a market saturated with conventional sun care products, Seth, Jenny and Graham's journey with SOL LABS® stands as a beacon of innovation and sophistication. Driven by a deep understanding of science and a response to a glaring gap in the sun care market, their story is not just personal – it's a paradigm shift in how we view and use sunscreen.
After Seth's personal battle with Melanoma at the age of 27, the genesis of SOL LABS® was rooted in a blend of stark reality and groundbreaking research. With statistics showing that daily sunscreen use can halve the risk of melanoma and that 80% of visible signs of aging are due to UV damage, the couple was moved to action. Their mission: to engineer a sun care solution that was more than just a protective barrier against the sun – but a solution that embraced the duality of premium natural sun protection and advanced therapeutic skin care.
Seth and Jenny, combining their CPG expertise in branding and marketing with a rigorous scientific approach, embarked on a quest to transform the landscape of sun care. They envisioned a product that encapsulated the pinnacle of skincare science, free from the pitfalls of traditional sunscreens. No more compromises between safety and efficacy, no more choosing between sun protection and skin health.
Enter the Fountain of Youth Formula – SOL LABS®’ groundbreaking answer to the modern skincare dilemma. Each product in their line is a testament to this vision, meticulously crafted with potent ingredients like Niacinamide, Hyaluronic Acid, and Astaxanthin. These components aren't just chosen for their names; they are the pillars of a formula designed to address, head-on, the effects of UV exposure on the skin.
At SOL LABS®, the approach is twofold: shield the skin from external harm and nurture it from within. This philosophy has guided the creation of a product range that does more than prevent sunburn. It’s a range that actively combats the signs of aging, restores skin health, and redefines the very essence of sun care.
Seth, Jenny, and Graham’s journey is more than a narrative of business creation. It’s a story of redefining an industry, of challenging the status quo, and of creating a legacy of healthier skin for generations to come. SOL LABS® stands at the forefront of this revolution – a revolution that promises purity, efficacy, and the ultimate marriage of sun care and skin therapy.
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Seth Nelson